Security and Privacy

The privacy of your transactions made on-line is important to us.  Our customer list and pertaining information is important to us, and we have adopted this Privacy Policy in order to clarify our use of any information we may learn about you when you visit our web site. In addition to our Privacy Policy, our web site is governed by the Terms of Use.  


We will not sell or trade any of your personally identifiable data with anyone or any company.  We may contact you for marketing purposes regarding our products and services from time to time.  You may opt out of such marketing contacts at any time by contacting us at

Notwithstanding your choice to opt out of receiving marketing information, of course reserves the right to contact you regarding this Privacy Policy, the Terms of Use, your account status, changes to any of your orders, and other matters relevant to any products or services you may have ordered through our web site.


We use your information to contact you for marketing purposes you have approved or regarding a purchase you have made on our web site. We do not, however, knowingly collect personal information from children under the age of thirteen (13). Financial information you submit to our web site is used to check your qualifications, for billing needs, and for other related purposes.  We also collect general data and analyze statistics on the our site’s user visits, purchases, backgrounds and demographics, which we only release to others on an aggregate basis that does not reveal your personally identifiable information without your approval, except when necessary to enforce the Terms of Use, any agreement we may have with you, or when we believe we are required to do so by law. We use this data to improve our web site to best meet your interests, to measure visits to different areas of our web site, to send you e-mail regarding marketing opportunities, and to verify the number of users that have seen or clicked advertising on our web site. may place a “cookie” in the browser files of your computer.  This cookie does not collect information that personally identifies you as an individual, but merely allows to recognize your repeated visits to our web site.  We use our cookie collected information to make your visit to our web site more enjoyable.  If you want to disable cookies, there is a simple procedure in most Internet browsers that allows you to turn off cookies, but please remember that cookies may be required to allow you to use certain features of our web site.

Our web site may contain links to other web sites. does not control these other web sites and you should consult those other web sites’ privacy policies regarding their use of your information.  In the future, our web site may contain advertising. When you click on an advertisement, the advertiser may be able to collect information on you and additional information that you may submit. does not control these advertisers’ collection and use of this information.

In the future, our web site may incorporate chat forums and/or message boards.  You should remember that when you use any such chat forums and message boards, any information about yourself or any other information that you provide in those venues is not secure and can be collected and used by any other participant.  Third parties can collect and correlate this information, including your personally identifiable information (e.g., your name and e-mail address), which may result in you receiving unsolicited messages.  In sum, any information you disclose in such chat forums and message boards is beyond’s control, and you should exercise caution before you disclose your information.

With the information that you provide we may:

  • Process your credit card information in order to complete a transaction
  • Generate UPS shipping and return labels
  • Add your e-mail address to our on-line preferred customer list and occasionally send information regarding promotions
  • Run a complete security check to ensure that all of the information provided is true and honest. The billing address must match the shipping address of the credit card or be on file with the corresponding credit institution. In addition, we cannot ship to P.O. Boxes.

We verify every transactionForever Jewelers has taken the necessary precautions to help prevent credit card fraud. With the technical assistance of Tru Payment Processing and First Data, we are able to verify the validity of each and every credit card transaction and ensure that your information is safe.


Providing a relaxed, simple environment for your shopping experience is our goal. We have adopted this goal so that you feel as comfortable buying on-line with us as you would in our physical store. Upon your request, will use reasonable efforts to allow you to correct errors in your personal information unless such corrections may compromise privacy or security concerns. If you have any corrections or questions regarding your personal information or the policies of, they can be sent to Or, you may call toll free, 1-866-986-2248 and speak with a client representative.

Our Privacy Policy is effective as of October 2, 2000. reserves the right to change our Privacy Policy at any time by notifying you of a new effective date. Our Privacy Policy is subject to the Terms of Use.  To review the Terms of Use, click here. 


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